10 Effective Local Advertising Ideas for Small Businesses
August 18, 2021 | Stephanie Heitman, LocaliQ
As a small business owner, your goal for advertising and marketing is probably to get more customers – or at least to get in front of them so when it comes time to buy or make an appointment, your business is on their radar. But, where to start?
We’ve rounded up 10 local advertising ideas that can help your small business get noticed, get customers, and get growing.
- Increase Your Chances of Getting Found Locally with Google My Business
Your Google My Business profile is a free local advertising tool that can get you found on Google in a couple of ways: Your Google Business Profile is how your business appears on Google Maps, Google Search in the 3-pack, and Google’s Knowledge Panel.
But, that’s not the only way your Google My Business listing can help you win over local customers. You can seed the Q&A section of your Google Business Profile to highlight important features and increase customer confidence. You can also post promotions, events, photos, and products to your profile to give customers further incentive to do business with you.
Plus, your Google My Business listing allows you to collect and respond to Google reviews, a critical component of a successful localized marketing strategy — making it an impressive local advertising idea for your business to implement ASAP.
Make sure your Google My Business profile is complete and optimized for local search using our tips here.
- Claim, Verify & Create Local Listings
The internet is one of the first places people turn to when searching for a local business. In fact, 46% of all searches on Google have local intent. While 46% might not seem like a hugely impressive percentage, when you take into account that Google processes an average 40,000 searches each second, that translates into 18,400 local searches every second of the day. And, you know what shows up in the majority of local searches? Local listings.
So, local business listings are a great idea for advertising your small business. As you can see above, a Google My Business listing is essential. But, there are more free local listings your business needs to be on.
Make sure your business has a presence on the top local listings sites and include accurate and updated information across all of them. This may seem like a large feat, but it’s worth it to ensure your information is correct (plus, you can get help with listings management). Not only do search engines reward consistent information across the web (including the exact same Name, Phone Number, and Address), but correct business information creates a positive customer experience – something that’s super important.
Click here for more ideas to help get your business noticed, get customers, and get growing.
Or contact Kari Ratkovich at 515-2384317 or KRatkovich@LocaliQ.com.