Ten Leaders to Know: Chris LaFerla [Full Profile]

Company: Council Bluffs Area Chamber of Commerce

Title: President & CEO

Birth CIty: St. Louis, MO

Current City: Council Bluffs

How did you get where you are today?

My childhood was greatly impacted by substance abuse and poverty, but I was fortunate. I managed to do well in school and became a first-generation college student. After college, I began working at Iowa Western Community College, where I developed a passion for increasing access to higher education and job training opportunities. I eventually became the Dean of Admissions and Records, overseeing the enrollment services division of the college. During that time, I also completed a graduate degree in Organizational Leadership from Gonzaga University that ignited a passion for developing leaders and giving back to the community. Recognizing that Council Bluffs had given so many opportunities to me growing up, I had a desire to give back and help make my community stronger. I ran for school board and served two terms. That experience led me to run the Council Bluffs Schools Foundation where I raised money to support students and teachers, led capital campaigns to build trades academies in both high schools, and another to build an early learning center, making universal access to preschool possible for our entire community. All of those experiences helped me realize that I could do more to improve my community outside of the education sector. I had other interests in supporting businesses, job creation, and community development. In January 2024, I joined the Chamber of Commerce, which has since merged with The 712 Initiative, a local nonprofit downtown development corporation.

What excites you the most about the business you work in?

I absolutely love this work. Every day, I get to connect our businesses and leaders, advocate for initiatives that help grow our local economy, and partner with Chamber members and local leaders to address critical needs in the community. Council Bluffs is my hometown, and I am so proud that I can make a difference through my work.

What do you see as the next big trend in your industry?

Local chambers of commerce and economic development organizations are shifting to a more regional approach, which is evidenced by regional partnerships and mergers taking place in Iowa and across the country. That might not be the best option for every community, but it's working for many regions because it allows organizations to make a greater economic impact and strengthen competition for business investment and talent. Another trend we might see is more focus on community development, health and wellness, and quality of life initiatives as economic drivers. These are areas that local chambers have always supported, but these aspects of our communities have a significant impact on talent attraction and retention, so it makes sense that we get more actively involved in those areas

What does effective leadership mean to you?

Effective leadership can take many forms, but for me, effective leadership begins with self-awareness. I am crystal clear on my values, honest with myself about my strengths and weaknesses, and when things don’t go well, I look inward first. Integrity is also paramount for me. No one likes to work with a person they don’t trust. I try to be honest and transparent in everything I do, follow through on commitments, and treat people with kindness and respect. Once that foundation is in place, the times I am most effective at leading is when I successfully build teams, coalitions and partnerships that are aligned in our goals and inspired by the mission to achieve something greater together than what is possible on our own. That said, leadership is a lifelong pursuit, so it’s important for meto stay committed to improvement and open to change.

What is your favorite thing about Iowa?

My favorite thing about Iowa is the pride that Iowan’s have for our state. When my wife and I are travelling outside of the state and someone asks where we’re from, she usually says, “Omaha.” I get it - Omaha is a more recognizable city than our much smaller community of Council Bluffs – but I always add, “Actually, we’re from Council Bluffs, Iowa, the much cooler state next door.”

What piece of advice would you give your younger self?

Consider being an entrepreneur. As I’ve aged and settled into my career, I recognize that I have an entrepreneurial spirit, and the foundational skills to operate a successful business. (Or, maybe I just like the idea of working for myself). So, that is the advice I would have given my younger self. That, and save your money and buy $1,000 of Amazon stock in 1997.

Why are you a member of ABI?

My ABI membership is important to me because ABI provides resources and advocacy to support business growth and strengthen the state economy. As the President of a member-based organization myself, I recognize the value of being part of a community of members that can make a significant impact and influence positive change. I also need to recognize the Leadership Iowa program for having a significant impact on me professionally and personally.

Who do you look to for mentorship?

My wife has had a very successful career in leadership roles for a bio-tech manufacturing company, and now as the president of a marketing agency. She's one of the most effective and caring leaders I know, and I often look to her for guidance and support, so I am fortunate to live with one of my mentors. I also have the privilege of working alongside many local leaders and business owners who I have become confidants and mentors.