Building a Stronger Workforce: Connecting with the Next Generation

May 12, 2025 | Strong, Reliable Power Grid Keeps Iowa Economy Humming Anna Mable, Iowa Association of Business and Industry,

This year, take the opportunity to consider strategies for attracting, educating, training, and retaining your workforce. With a new generation entering the workforce, eager to learn and grow, now is the perfect time to connect with them. Summer is the perfect chance to connect with schools and prepare for students in the fall. Here are a few key steps to start welcoming potential employees into your business.

Welcome School Tours

Opening your doors to students from nearby schools may seem like a small step, but it can have a lasting impact on your future workforce. When students can see themselves in your work environment, they are more likely to consider your company when planning their careers. Many students have never had the chance to experience the day-to-day operations of a business like yours. By showcasing what you do and the opportunities available, you might just inspire your next dedicated employee!

Offer Work-Based Learning Experiences

Providing hands-on learning experiences is a significant investment, but the long-term benefits are undeniable. Allowing students to immerse themselves in your company culture, engage with your team, and gain confidence in their abilities will make them want to continue at your company. Consider offering job shadows, internships, pre-apprenticeships, and apprenticeships. Reach out to local schools, many already have work-based learning programs and are actively seeking business partners like you!

Invest in New Hires

People want to feel valued and supported at work. When a qualified and committed individual joins your team, make sure to invest in their success. Take the time to understand their goals and aspirations. Offer professional development opportunities, provide mentorship, and ensure they receive proper training. And, most importantly, build relationships. Sometimes the simplest act of getting to know your employees can make all the difference in retention.

Volunteer at Business Horizons

Business Horizons, held this summer at Drake University, offers a unique chance to engage with the next generation of workers. By participating, you’ll gain insight into how high school students think, plan, and collaborate to solve real-world problems. Additionally, students who connect with you during the event will be more likely to seek out your company after graduation. Beyond professional benefits, Business Horizons is a rewarding experience for all involved. Explore opportunities to get involved at BusinessHorizonsIowa.com. By taking these proactive steps, you can play a vital role in shaping and retaining a skilled, engaged workforce for the future. ABI