Iowa Association of Business and Industry Announces Rebrand

November 14, 2022 | Download PDF

DES MOINES, Iowa – The Iowa Association of Business and Industry has unveiled a new and improved brand identity and refreshed logo design.

ABI's mission is to nurture a favorable business, economic, governmental and social climate within the state of Iowa so our citizens can have the opportunity to enjoy the highest possible quality of life. The new brand reinforces that mission.

“With a vision of furthering ABI’s mission, and after careful consideration, a new logo was developed that reflects our commitment to Iowa and reflects a more modern look,” said Mike Ralston, ABI President.

Elements of ABI’s refreshed include a new logo, new brand colors and updated typography. The new branding will be implemented across all marketing materials in the upcoming weeks.

Brand guidelines and logos can be found here.